Edward HoffmanPlant-based food brands need new language to create and define their categories.It should come as no surprise that plant-based foods are having a huge moment. In fact, ‘moment’ sounds like an understatement when you…Feb 19, 2021Feb 19, 2021
Edward HoffmanMarketing Food as ‘Clean’ Should EndMarketing food and beverages as ‘clean’ has never sat well with me. It sparks a lot of questions with inconsistent and conflicting answers…Nov 24, 2020Nov 24, 2020
Edward HoffmanTapping into our expansive food culture is a powerful way for brands to connect with peopleWhat does the phrase food culture mean to you?Nov 23, 2020Nov 23, 2020
