Edward HoffmanPlant-based food brands need new language to create and define their categories.It should come as no surprise that plant-based foods are having a huge moment. In fact, ‘moment’ sounds like an understatement when you…4 min read·Feb 19, 2021----
Edward HoffmanMarketing Food as ‘Clean’ Should EndMarketing food and beverages as ‘clean’ has never sat well with me. It sparks a lot of questions with inconsistent and conflicting answers…3 min read·Nov 24, 2020----
Edward HoffmanTapping into our expansive food culture is a powerful way for brands to connect with peopleWhat does the phrase food culture mean to you?3 min read·Nov 23, 2020----